Sector: Commerce

Location: Los Angeles, California

Founders: Cassandra Grey, Tiffany Bensley, Ariella Feldman

Violet Grey provides a discerning curation of beauty products, tips and inspiration deemed essential by the industry experts who know best. It began as a private dressing studio for Hollywood denizens - its storied walls (the space was formerly owned by legendary architect John Elgin Woolf) were dotted with original Edith Head illustrations. The studio inevitably became an oasis of inspiration for stars, stylists, and artists, selling a highly curated selection of the luxury beauty products.