Sector: Commerce

Location: New York, New York

Founders: Alexandra Waldman, Polina Veksler

67% of women in the US wear a size 14 or above (defined as "plus size"); however, sizes 14 or above are responsible for only 16% of the overall $130B women’s apparel market.

Universal Standard was founded in 2015 to address this white space and create a size-inclusive line of modern essentials, with a chic, downtown but classic aesthetic – for women size 10 - 28.

The founders intimately understand the market opportunity and consumer psychology; they have created a direct-to-consumer brand that offers the elevated and modern essentials easily and until now exclusively found in straight size contemporary labels like Theory and Vince.

Universal Standard recently launched Universal Fit Liberty, a program that allows customers to return any item for a different size within one year of purchase.