Sector: Consumer Brands
Location: Oakland, CA
Founder: Nikhil Arora, Alejandro Velez
Back to the Roots is on a mission to Undo Food™ and bring ready-to-grow and ready-to-eat products into households. Founded in 2009 by Alex Velez and Nikhil Arora as a 100% sustainable mushroom growing kit, Back To The Roots has emerged as a leading new CPG-brand for millennials with several product lines.